Can Marketing Save the Planet?

It’s a big question we ask every one of our guests.

Our podcast is committed to keeping the conversation going around sustainability and the important strategic role that marketing and commuinication plays.

Our guests include senior Marketers, senior leaders, CMOs, academics, authors, sustainability consultants, social impact founders, experts and more.

We help Marketers save the Planet. Our purpose is to drive education and share best practice, to inspire and empower Marketers (and beyond), to start asking questions and importantly… to start taking action.

Tune in to over 80+ and growing all the time episodes… You’ll find the podcast on Spotify , Global Player , Apple, and on all the usual platforms. (Pretty much wherever you get yours!). Tune in.

Download our About the Podcast Overview Doc - or get in touch, if you’ve got an idea for an episode…

Michelle Carvill Michelle Carvill

Episode 83: The Ocean Begins in your Home, with Adam Parker, Re-Founder and CMO, OceanSaver

In this episode, we continue the theme of caring for our oceans, speaking with Adam Parker over at OceanSaver, a brand on an incredible mission to “save Ocean life from the plastic pollution and harmful chemicals in 28 billion plastic cleaning products created every year.”

OceanSaver make plastic-free, plant based cleaning products, and as customers, we can vouch for how good they are!

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Michelle Carvill Michelle Carvill

Episode 82: Toxic Free Circularity and How Degrowth Equals Greater Profits, with Paul Foulkes-Arellano, Founder, Circuthon Consulting

Degrowth equals greater profits – and big disruptions are coming…

In this episode we got to talk to the brilliant Paul Folkes Arellano about circularity, and not just circularity, but toxic free circularity. Paul shares his knowledge, insights and experience in a space which plays a significant role in sustainability, business and societal behaviours.

Paul share with us how he got into the toxic free circularity space, and shares so many examples of organisations who are doing great things with circularity, and also how collaboration and partnerships are critical to building the business case and turning circularity into meaningful business solutions that can scale.

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Michelle Carvill Michelle Carvill

Episode 81: Ocean Literacy - Collective Action for Healthy Oceans and a Stable Climate, with Amanda Horn, Founder, Loless Blue Water Co.

The need to reconnect to water and rebrand the ‘Big Blue’…

World Ocean Day falls on June 8th and for those who haven’t heard of this event, it’s about “catalyzing collective action for a healthy ocean and a stable climate”.

The ocean’s role is one of the most important there is, and, water security is a real concern. But, to make such events successful in reaching global goals and targets around our oceans and water, we have to take notice, understand the challenges we face and importantly, be prepared to take action.

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Michelle Carvill Michelle Carvill

Episode 80: The Role of Behavioural Science in Nudging towards Behaviour Change, with Behavioural Scientist, and Author, Patrick Fagan

We’re only consciously aware of 0.0004% of everything around us at once…read that again!

Fake news, real news, social media, pickup artists. With all the messages we see and decisions we make every day, have you ever thought about how we are constantly being nudged towards one thing or another? In this episode we explore behavioural science with Patrick Fagan and whilst all communications are design to influence and manipulate in some way, how can we (marketers / communicators) use our powers for good?

Tune in for more…

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Michelle Carvill Michelle Carvill

Episode 79: Honing in on the ‘S’ of E S G – a critical component of the sustainability journey with Beth Knight, Social Impact and Sustainability Director

Honing in on the ‘S’ of E S G – a critical component of the sustainability journey

ESG – environmental, social, governance, a subject that has been an increasing topic of debate and discussion, but what about the S?

In this episode we speak to Beth Knight, a leading figure in social impact and sustainability, with over 15 years’ experience in purpose-led business transformation – Beth shares incredible insights as we take a deeper diver into the ‘S’ for social - an area that, whilst often the least talked about, is critical for key stakeholders (employees, customers, communities) who are looking to gauge whether they want to engage.

Tune in for more…

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Michelle Carvill Michelle Carvill

Episode 78: Unpacking the Action - Intention Gap with Sandy Skees, Purpose and Impact Global Lead, Porter Novelli

“Be the voice of the consumer who wants to do more.”

ESG – environmental, social and growth, (yep you read that right), growth rather than governance. We absolutely loved that take from Sandy Skees, Purpose and Impact Global Lead at Porter Novelli. We’ve wanted to talk to Sandy for some time since we came across their research on the ‘Intention – Action Gap - the ‘Rise of the Conscious Consumer’, when writing ‘Can Marketing Save the Planet - 101 Ways to use Sustainable Marketing as a Force for Good’.

Tune in for more…

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Michelle Carvill Michelle Carvill

Episode 77: Serious about social impact - How small changes open to the door to bigger impacts - Chris Baker, CEO Serious Tissues

“If you can change how people spend their money, you can change the world.”

Social Impact, sustainable business, creative ideas and changing behaviours, these are just some of the areas that we explored with Chris Baker, strategist turned entrepreneur and CEO of Serious Tissues. With behavioural science sitting behind so many successful business models, Chris talks to us about his experience across a number of social impact businesses and initiatives that he is involved with - and how simple switches can have such a positive impact.

Tune in for more…

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Michelle Carvill Michelle Carvill

Episode 76: – Insects - The future of sustainable food for our pets? with Alessandro Di Trapani, CoFounder and CEO, Grub Club

Did you know that 20% of the world's fish and meat is consumed by our pets?

We didn’t… and so yet again, the learning curve continues. We love having conversations with amazing brands who are pioneering, disrupting the norms and thinking outside the box with a focus on delivering social and environmental impact.

Food security, the impact of food production and what we eat is an area of significant focus when it comes to wellbeing for all and transitioning to a sustainable future - something we cannot afford to ignore when considering food consumption for humans, but what about our beloved pets? Tune in for more.

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Michelle Carvill Michelle Carvill

Episode 75: – UpCircle Beauty - Building Capital from Waste and Embedding Circularity into Brand - CoFounder, Anna Brightman

Proving unequivocally that waste can build capital, UpCircle is a truly inspiring organisation built on circular economy principles.

The circular economy presents a huge opportunity for both business and the environment so we were really excited when Anna Brightman from UpCircle, a skincare and beauty brand built from waste and, focused entirely on the circular economy principles joined us on the podcast.

UpCircle fully owns the concept of circularity and builds it into every strand of their business. They have learnt how to turn waste not only into a succesful business, but a global successful business, which is continuously testing the limits of what can be done. Tune in for more.

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