“Stop talking about the environment, stop talking about emissions, people don’t really care about carbon emissions, it’s too intangible. Instead, marketing needs to focus on the benefits to people, aligned with people’s existing decision making frameworks and what they care about. Time to sell net zero and climate action as a gain, rather than a loss.”

In this episode, we hear more wise words from Adam Bastock, a passionate environmentalist who founded Small99 to provide practical and clear guidance to small businesses to learn how to take action to reduce their environmental footprint.

“What are you doing with your profits - are you investing it back into your people and community or the pockets of a few?”

What a question? And one of many that Richard Hagan, businessman and radical and passionate sustainability champion asks businesses and leaders to reflect on in this informative and inspirational episode.

When it comes to ‘radical’, by his own admission, Richard recognises that business has a powerful role to play in necessary climate action -supporting planet and people. Given that time to act is short, Richard shares how radical action is required by all businesses - and that many just aren’t prepared to take the risks, the commercial hit and the necessary investments and leaps of faith that’s needed.

“People need to understand that the embedded carbon footprint in their dining choices is actually one of the most impactful in their lives’

It’s a new year and many of us are emerging from the festive season, where food and drink takes its place centre stage in the ads we see, the conversations we have and the celebratory plans we make. January brings with it, new year resolutions to eat more healthily, do ‘dry Jan’ and more recently give the growing trend of Veganuary a go.

In this episode we speak to the brilliant Juliane Caillouette-Noble, Managing Director of The Sustainable Restaurant Association.

“It’s critical brands consider the supply chain of their ideas.”

The evidence is clear that with responsibility for 75% of carbon pollution, the fossil fuel industry is the number one cause of climate change. Yet, following COP26 - and our increased awareness of the catastrophic impact the industry is having on the planet, the urgency to transition to clean energy is still lacking.

In this episode Gemma and I speak with Duncan Meisal, Director at Clean Creatives - an organisation dedicated to encouraging brands, agencies and creatives to reject working with the fossil fuel industry - providing data, facts, statistics and support.

“The ultimate proof point is answering the question… who can you help people become?”

In this episode we speak to author of The Hero Trap and Founder and Creative Director of Goodvertising, Thomas Kolster. Thomas has been championing sustainability in the advertising and marketing industry for over a decade - he tells us that when he wrote his first book, Goodvertising, back in 2012, no one in ‘the industry’ was really interested in what he had to say - his main audience was those already embracing sustainability. However, jump a decade forward - and now he spends his time consulting and sharing his wisdom with leading brands and agencies around the world.

“You can’t stop what you can’t see.”

In this episode we hear from Ruth Dearnley, founder and CEO of Stop the Traffik - an organisation working to prevent human trafficking globally through an innovative, intelligence-led approach.

“By shining a light on this hidden crime, and by empowering communities and businesses, we can change the environment and increase the risk to the trafficker and the safety of the vulnerable.”

“A brand is a promise and a great brand is a promise kept.”

In this episode Luc Speisser, Global Chief Innovation Officer, generously shares his years of experience working within Landor & Fitch, leading brand led sustainability.

Luc breaks down what brand led sustainability means for businesses - bringing to light the key point, that it’s not enough for brands to simply focus on sustainability - they have to make sustainability profitable to sustain the business - and this means finding a genuine point of differentiation that strategically fits their brand.

“The role of marketing is critical. Marketing what is real rather than the image you want to create!”

In this episode James really sets the record straight on just what sustainable finance is and the role finance and financial investment plays in moving us towards a sustainable future.

With over 270 members within UKSIF (UK Sustainable Investment and Finance Association) and constantly growing, James leads a membership committed to growing sustainable and responsible finance in the UK.

“How can we make living with less not feel like loss…?

Great question… and one of many raised by Rob McFaul, co-founder of Purpose Disruptors.

In this episode Rob shares how Purpose Disruptors was born and how it has rapidly grown into a collective of over 2000 people focused on holding space to ask important questions - bringing people together to learn and grow confidence and expertise so that they can effect meaningful change.